Joachim Johansson: 2004 winner in Memphis
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Tournament Announces New Title Agreement with Allen Morgan


Memphis, TN - Allen Morgan, on behalf of Regions Financial Corp. and Morgan Keegan & Co. Inc., announced today, June 1, 2004, that they have entered into a three year title agreement of the professional ATP and WTA tennis tournament in Memphis. Cellular South, based in Jackson, Mississippi, will continue its role as the title sponsor for the WTA singles portion of the event.

Kroger, the title sponsor for the past twelve years, played a significant role in making this development possible. Kroger will remain as a "Super Presenter" and the major concessionaire in the Kroger Hospitality Village. Also, the tournament will continue to benefit St. Jude Children's Research Hospital, and a new logo will be forthcoming in the near future.

Mac Winker, owner of The Racquet Club of Memphis and Chairman of this combined tournament, is very excited that Memphis will remain as the home for this prestigious event. Since its inception in 1976, the tournament has the unique distinction of having more year-end Number 1 players as its champions (Borg, Connors, McEnroe, Lendl, Edberg, Agassi, Sampras, Courier and Roddick) than any of the 68 men's events in the world, with the exception of a "tie" with the U.S. Open.

About Regions Financial Corp.
Regions Financial Corp. (NYSE: RF), headquartered in Birmingham, Ala., is a full-service provider of banking, securities brokerage, mortgage and insurance products and services. As of March 31, 2004, Regions had $48.8 billion in assets and shareholders' equity of $4.4 billion. Its banking subsidiary, Regions Bank, operates more than 680 offices across a nine-state geographic footprint in the South and Texas. Additional information about Regions Financial Corp., which is a member of both the Forbes and Fortune 500, can be found at www.regions.com.

With the completion of the Regions Financial Corporation merger with Union Planters Corporation projected for early July, Regions Financial Corp. will rank among the nation's 15 largest financial services institutions. The new Regions Financial will have assets of over $80 billion, a 15-state network of 1,400 banking branches and 1,700 ATMs, and over 140 brokerage offices. The combined company will have approximately 3,000 employees in the Memphis market.

About Morgan Keegan & Co. Inc.
Morgan Keegan & Co. Inc., one of the largest full-service brokerage and investment banking firms in the South, is the securities brokerage arm of Regions Financial Corp. Headquartered in Memphis, Tenn., Morgan Keegan has more than 140 offices and more than $460 million in equity capital. Additional information about Morgan Keegan can be found at www.morgankeegan.com.

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