MEMPHIS (January 7) - The Kroger St. Jude Tennis Championships, in conjunction with the Kroger Delta Marketing Area, has announced that Cellular South has joined the event as a title sponsor of the women's portion of the "combined" event. The winner of the women's singles championship will be awarded the Cellular South Cup.

The tournament will now be known as the Kroger St. Jude and the Cellular South Cup, presented by Keebler, Pepsi and Conair, and is scheduled for Feb. 14-23 at The Racquet Club of Memphis.

The event has been a stop of the men's professional tour since 1975, and in 2001, tournament owner Mac Winker purchased the franchise rights to a WTA (women's tour) event that had been held in Oklahoma City since 1990. With the welcome addition of the women, this tournament is now one of a select few in the world to host a professional men's and women's combined event.

For 28 years, this tournament has brought the sport's brightest stars and best fans to the Bluff City, and this year is no exception.